The Origin of ARTWARE, UNION

Commercials

The Origin of ARTWARE, UNION

Roles : Director, Cinematographer, Editor, Colorist

ドアハンドルメーカーUNIONのブランドコンセプトビデオ。日本全国にある工房、工場で実際の制作過程を捉え信頼感を担保しつつ、その土台の上にクリエイティブディレクターの哲学、完成製品のイメージカットを織り交ぜ、短い尺の中でブランドの魅力のすべてを伝えることを目指しました。

A brand concept video for UNION, a Japanese door handle manufacturer. We captured real production processes at workshops and factories across Japan to build a sense of trust and authenticity. On that foundation, we layered the creative director’s philosophy and striking visuals of the finished products—aiming to convey the full essence of the brand within a short runtime.

The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION The Origin of ARTWARE, UNION
DATE 2018.1
Client UNION Co.
Production DNP Communication Design
Second Camera Ryo Ishihara, Shigekazu Mori
Gaffer Toshihide Kousaka
Music TTYMD.com
Director,Cinematographer, Editor, Colorist Daisuke Abe (FULVIS)

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