Commercials
NEC | 水中音響通信がつくる未来
Roles : Creative Director, Director, Cinematographer, Editor, Colorist, VFX
実際の開発の現場を撮影しリアリティを担保しつつ、技術解説に関してはCGを用いてダイナミックに表現することで、一般の人には理解しづらい「水中音響通信」事業をエモーショナルに理解浸透させる映像に仕立てました。
事業に携わる本人たちではうまく伝えられない事業の魅力を、映像という手法で誰もが理解でき、かつ「かっこいい」と思わせること。それが映像の持つ最大の強みだと思います。
By filming real development scenes to ensure authenticity, and using dynamic CG for technical explanations, we created a video that helps people emotionally understand the complex world of underwater acoustic communication.
This technology is difficult for the general public to grasp, but through the power of video, we aimed to convey its value in a way that is both clear and cool—something even those directly involved in the project often struggle to express.
We believe this is the greatest strength of video: turning complex ideas into something anyone can understand and feel inspired by.
