Commercials
NEC | WE ARE ANS -United Force-
Roles : Creative Director, Director, Cinematographer, Editor, Colorist, Music
"ANS" is a core business unit driving NEC forward. We started by understanding the thoughts and intentions of NEC’s leaders and members, and transformed them into lyrics. With the help of AI, we completed the music. On top of that, we added branding footage of NEC that we had collected over two years.
By combining the universality of AI-generated creativity with the originality created by the interaction between subject and filmmaker, we aimed to create a new form of expression.
| DATE | 2025.2 |
|---|---|
| Client | NEC |
| Production | elephant design |
| Producer | Hiromi Nagaoka |
| Gaffer | Toshihide Kousaka |
| Camera Assistant | Nobuhisa Tanaka (Kasugai) |
| Creative Director, Director, Cinematographer, Editor, Colorist, Music |
Daisuke Abe (FULVIS) |
