Commercials
NEC | WE ARE ANS -結集編-
Roles : Creative Director, Director, Cinematographer, Editor, Colorist, Music
NECの主軸を担うビジネスユニット「ANS」。まずはNEC の当事者及びトップの思いを汲み上げ、それを歌詞へと昇華。 AI の力を借りて 曲 を完成させ、その上に我々が2年間撮りためたNEC自身のブランディング映像フッテージを載せました。
AIのクリエイティブが持つ普遍性と 被写体と撮影者が織りなすオリジナリティ。この2つの掛け算によって新しい表現を目指しました。
"ANS" is a core business unit driving NEC forward. We started by understanding the thoughts and intentions of NEC’s leaders and members, and transformed them into lyrics. With the help of AI, we completed the music. On top of that, we added branding footage of NEC that we had collected over two years.
By combining the universality of AI-generated creativity with the originality created by the interaction between subject and filmmaker, we aimed to create a new form of expression.
| DATE | 2025.2 |
|---|---|
| Client | NEC |
| Production | elephant design |
| Gaffer | Toshihide Kousaka |
| Camera Assistant | Nobuhisa Tanaka (Kasugai) |
| Creative Director, Director, Cinematographer, Editor, Colorist, Music |
Daisuke Abe (FULVIS) |
